Big dictionary of business and management. 2014.
administered VMS — AVMS; administered strategic alliance A vertical marketing system in which a powerful channel captain (quite often a major retailing chain) coordinates marketing activities at all levels in the channel, including planning and management, even… … Big dictionary of business and management
corporate VMS — A vertical marketing system that combines successive stages of production and distribution under single ownership in order to establish channel leadership. Compare administered VMS; contractual VMS … Big dictionary of business and management
vertical marketing system — VMS A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all have to cooperate. See administered VMS;… … Big dictionary of business and management
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